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The commercial cast her in a role in which she used the beverage to make peace between police officers and protesters.

Cutera had featured Jenner in ad campaigns for its Laser Genesis acne treatment.

According to the same source, Jenner's contract with Pepsi prohibited her from commenting on the fallout.

Jenner set up an e Bay account where she auctions old clothing to raise money for the Children's Hospital Los Angeles.

Former Calvin Klein Women's Creative Director Francisco Costa praised Jenner's social cachet: "Her social media reach is just incredible […] As a house, you become part of the culture by embracing someone like her." Jenner's ongoing participation in Calvin Klein promotions have proven to be profitable, as parent company the Phillips-Van Heusen Corporation announced a 13% increase in Net Sales over the previous year's 1st quarter on May 26, 2016, with the financials also indicating a 10.5% increase in Revenue As Reported over the previous year's quarter, and a 20.1% increase in Constant Currency Earnings before Interest and Taxes over the previous year's quarter.

Other brands have adapted in unique ways to the impact of high-profile influencers on their promotional efforts.

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